Kosy Office
From virtual office to a $10M acquisition
A repositioning and full redesign for a remote-work startup that pivoted after COVID-19 — and got acquired by Kumospace.
The story
Moving into a new market meant Kosy had to change how it talked to customers and how the product showed up on its website.
COVID-19 reshaped remote work, and we saw a new need. Instead of selling to "teams", Kosy became a 3D virtual office where remote coworkers spend their day together. We rebuilt the messaging, the information architecture and the demo funnel around that pivot.
Clear, targeted messaging and an intuitive demo flow made the product easy to understand and made Kosy a stronger acquisition target. Kumospace acquired the company for $10M.
The challenge
Kosy was shifting to a slightly different audience in the middle of a market change. The website had to switch its message and tone, put different product features first, and fix low sign-up and conversion rates.
What I did
New positioning
From a tool for “teams” to a 3D virtual office for remote coworkers, with copy and tone rewritten for the new segment.
Information architecture
Homepage, use cases, features and pricing restructured so the new story reads in the right order.
Demo and sign-up flow
Clearer calls to action and a shorter path to booking a demo or creating a free space.
Webflow build
Design and development in Webflow with CMS, animations and integrations, so the team updates content without a developer.
Acquisition
The repositioned product and its growth metrics attracted Kumospace.
Demo schedule ratio
Optimised CTAs and a frictionless demo booking flow.
Enhanced perception
Refreshed visuals, consistent branding and content that built trust.
The result
The redesign made Kosy a much stronger acquisition target. The site clearly communicated the pivot to a 3D virtual office for remote workers and showed how relevant the product was to the new market. Demo schedules rose by 128%, and in late 2023 Kumospace acquired the company for $10M.
Inside the project
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“I cannot praise Peter’s contributions enough. His understanding of our objectives and his innovative approach were instrumental in the project’s success. Peter’s ability to align the website with our new market strategy, especially during the challenging times, was remarkable. He not only made the platform more user-friendly but also ensured it resonated with our new customer segment, and the feedback from our users has been overwhelmingly positive. His professionalism and creativity are assets to any project.”
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