Oscilar
Tripling demo requests for a fraud-prevention SaaS
An A/B-tested website revamp that took Oscilar’s demo request conversion from 1.2% to 3.7% in four months.
The story
Scaling a startup brings its own problems. Oscilar needed the website to become a growth tool, not just a brochure, with one key goal: more demo requests.
We analysed what held conversion back, designed several solution variants and tested them against each other. Iterative A/B testing lifted the demo request rate from 1.2% to 3.7%, a 208% increase.
Engagement followed. Average session duration rose by 35% and the bounce rate fell by 20%, a sign that visitors found the content relevant and kept exploring.
The challenge
Oscilar was scaling fast, and the website was not guiding visitors towards a demo. It had to become a growth tool: higher demo request conversion and information that a technical buyer finds quickly.
What I did
Conversion analysis
I mapped the factors holding demo requests back, from unclear next steps to content that buried the value.
Variants and A/B tests
Several solution versions designed and tested against each other, keeping only what moved the numbers.
Pages per use case
Separate stories for lending, account takeover and fraud operations, so every buyer sees their own problem first.
Motion design
Product motion that explains how the platform works, built to keep the site fast.
Demo requests in 4 months
Clear CTAs, better UX and targeted content.
Session duration
A user-centric redesign with faster performance.
Bounce rate
Visitors found what they came for.
The result
Iterative testing lifted the demo request rate from 1.2% to 3.7%, effectively tripling conversion in four months. Engagement followed: average session duration rose by 35% and the bounce rate fell by 20%, a clear sign that visitors found the content relevant and kept exploring.
Inside the project
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“Peter helped us gain confidence and created a solid foundation for us to present ourselves in the online world, and rapidly increased the overall performance of our website. Can’t recommend him enough.”
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