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Big Moe Watches

Dubai’s largest pre-owned luxury watch catalogue

A refined Webflow catalogue of 1,100+ watches from Rolex, Audemars Piguet, Richard Mille and Patek Philippe, built to drive pricing requests.

ClientBig Moe Watches

ServicesWebflow development, animations, CMS, integrations, SEO

PartnerLandrieau Studio (white-label)

Year2023

WebsiteVisit ↗

www.bigmoewatches.com

The story

A high-end watch dealer needs a site that feels as premium as the product and still works like a shop. The challenge was balancing elegance and function.

We designed and built a catalogue of more than 1,100 watches with an advanced filtering system, so every visitor finds the right timepiece in a few clicks and is guided naturally towards a conversation with Big Moe.

The result is a platform that speaks to discerning collectors and makes browsing effortless.

The challenge

Balancing elegance and function. Every element had to feel as refined as the watches and still work like a shop, guiding the visitor naturally towards a conversation with Big Moe.

What I did

Catalogue in CMS

1,100+ watches from Rolex, Audemars Piguet, Richard Mille, Patek Philippe and more, managed in Webflow CMS.

Advanced filtering

Filters by brand, model and price range that return precise results in a few clicks.

Request-price flow

Every product page leads to one clear action: request the price or source a watch on WhatsApp.

SEO landing pages

Brand and model pages built to rank for searches like “Rolex watches Dubai”.

+63%

Pricing requests

Every page guides visitors to start a conversation.

1,100+

Watches in CMS

Advanced filtering by brand, model and price.

Premium

Brand positioning

Motion and typography that match the product.

The result

The result is a platform that speaks to discerning collectors and makes browsing and buying effortless. Demand for pricing grew by 63%, and the brand now looks as premium online as the watches it sells.